Brand Builder - Sales Tools 5.1.22

Brand Builder provides valuable support to authorized Certified Angus Beef® brand foodservice distributor partners by offering quick access to information and responses on-the-go.

Knowledge is a key asset, and Brand Builder complements the sales resources accessible on Licensee Services, equipping individuals with essential tools for their travels.

This practical mobile application empowers users to promote the Certified Angus Beef® brand with confidence.

Utilize this App to:

• Reinforce your brand knowledge.
• Obtain the necessary information in a rapid and mobile-friendly manner.
• Engage with clients and meet their demands for dependable, delicious beef.

Notable features include:

• Cost to downgrade calculator - provides immediate insight into a restaurant's potential revenue loss from downgrading their beef supply.
• Portion control calculator - compare the actual product cost of steak portions versus cutting subprimals in-house, aiding in well-informed purchasing decisions based on actual expenses. (NOW AVAILABLE IN METRIC!)
• Sales objections guide - assists in navigating the four most common sales objections and offers educated responses to overcome them.
• Local connections - locate nearby farming and ranching families dedicated to producing the finest Angus beef.
• Brand basics - outlines the foundation, 10 science-based specifications, and advantages of the brand.
• Follow the brand - discover various online platforms to engage with the Certified Angus Beef® brand.